Day by day the growth of electronic media is and the pace of its growth is rising. Internet is turning as an unavoidable element in business. Business operations are explored by managers in different ways and now the turn of electronic media in business activities. Electronic Business or E-Business spread its activities just from advertisement to sale of products online. This course enables the participants to grab adequate knowledge about business activities on electronic media.
Course Name
E-Business
Academic Requirements
No formal requirement but competency in written and spoken English would be an added advantage.
Course Contents
5 Hours
- Introduction to Business Concepts
- Forms of Business Organisations
- Economic concepts of business and resources
- Objectives of business
- Strategic Planning
- Marketing concepts
- Marketing Mix
- Electronic Marketing
- Telemarketing Vs Internet Marketing
5 Hours
- The process of E-Commerce
- E-mails, Internet Advertisements, Search Engines, and other internet resources as the tools of Marketing
- Basic Internet concepts
- Networking fundamentals
- Types of networks and network topology
- IP Addressing
- Data storing and data access
5 Hours
- World Wide Web
- Web designing
- Basics of HTML
- Introducing JavaScript
- Developing WebPages using FrontPage
- Internet Ethics
- Case studies
1 Hour
- Examination
Duration
4 days (5 hours per day) and 1 hour examination
Course Fee
MRf 1,000/-
Payment Installments
No installment plan
In takes
Throughout the year and on request
