Customers are the core concept of any organization. Understanding the customer is the primary function of a marketing department. Marketing Research does it. Through an effective Marketing Research, an organization can reduce its uncertainty and risk. Also, marketing research helps the organizations to take successful strategies may be to attract customers, may be to tackle competitors, and so on. This course gives a thorough knowledge of Marketing Research and Research methodology to the participants.

Academic Requirements
No formal requirement but competency in written and spoken English would be an added advantage.

Course Contents
5 Hours

  • Introducing marketing concepts
  • Meaning of marketing
  • Emergence of marketing function
  • 4 P’s of marketing
  • Product
  • Price
  • Promotion
  • Place
  • Marketing Strategies

5 Hours

  • Introduction to market research
  • Research process
  • Types of researches
  • Data collection
  • Questionnaires preparation
  • Interview techniques
  • Observation methods
  • Sample selection

5 Hours

  • Data analysis techniques
  • Time series analysis
  • Regression Analysis
  • Correlation analysis
  • etc
  • Hypothesis
  • Data interpretation
  • Methods of reporting
  • Emergence of Software in MR

1 Hour

  • Examination

3 days (5 hours per day) and 1 hour examination

Course Fee
MRf 1,000/-

Payment Installments
No installment plan

In takes
Throughout the year and on request