Course Description
Marketing is an important function that brings companies and clients closer to each other. The ABE Level 4 Diploma in Business Management and Marketing (ABE-302-2) course introduces students to the crucial role that marketing plays in business development. Students who successfully complete the course will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace. The course is equivalent to the first year of a Bachelors degree.

Course Code: ABE-302-2

Awarding Body
Certificate for this course will be awarded by the Association of Business Executives (ABE).

MNQF Level
Level 5 Diploma (view Approval)

Academic Requirements
Applicant must meet one of the following minimum entry requirements:

  • 2 A’ Level passes (E or above)
  • 2 HSSC passes (C or above)
  • MNQF Level 4 Qualification (related field)
  • MNQF Level 4 Qualification (unrelated), AND successful completion of an MQA approved University Preparation Program
  • 20 years old, completion of the 10th year of School, 2 years of work experience in relevant field, AND successful completion of an MQA approved University Preparation Program

Course Structure

Compulsory Subjects:

  • Dynamic Business Environments
  • Enterprising Organizations
  • Employability and Self-development
  • Finance for Managers
  • Introduction to Entrepreneurship
  • Introduction to Quantitative Methods
  • Project Management
  • Principles of Marketing Practice

Duration: 1 year (2 semesters)

Credits: 120 credits

Intakes: January and June

Mode of Study: Face to Face (Male’ Campus only)

Course Assessments
All subjects are assessed by time constrained examinations or take home assignments that are set by ABE.