Course Description
Marketing is an important function that brings companies and clients closer to each other. The ABE Level 4 Diploma in Business Management and Marketing (ABE-302-2) course introduces students to the crucial role that marketing plays in business development. Students who successfully complete the course will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace. The course is equivalent to the first year of a Bachelors degree.
Course Code: ABE-302-2
Awarding Body
Certificate for this course will be awarded by the Association of Business Executives (ABE).
MNQF Level
Level 5 Diploma (view Approval)
Academic Requirements
Applicant must meet one of the following minimum entry requirements:
- 2 A’ Level passes (E or above)
- 2 HSSC passes (C or above)
- MNQF Level 4 Qualification (related field)
- MNQF Level 4 Qualification (unrelated), AND successful completion of an MQA approved University Preparation Program
- 20 years old, completion of the 10th year of School, 2 years of work experience in relevant field, AND successful completion of an MQA approved University Preparation Program
Course Structure
Compulsory Subjects:
- Dynamic Business Environments
- Enterprising Organizations
- Employability and Self-development
- Finance for Managers
- Introduction to Entrepreneurship
- Introduction to Quantitative Methods
- Project Management
- Principles of Marketing Practice
Duration: 1 year (2 semesters)
Credits: 120 credits
Intakes: January and June
Mode of Study: Face to Face (Male’ Campus only)
Course Assessments
All subjects are assessed by time constrained examinations or take home assignments that are set by ABE.