Course Description
Marketing is an important function that brings companies and clients closer to each other. It gets your products and services out there, so that your customers can find you. As the marketplace becomes more and more competitive, organizations are looking for people who can provide them with an edge against their rivals, and ways in which to pitch their products or services in new and more exciting ways. A career in marketing can take you into almost any field of business. The ABE Level 5 Diploma in Business Management and Marketing will explore all aspects of running successful marketing operations. Once the course is complete, you’ll have a high level qualification that can take you into an operational or management role. The course is equivalent to the second year of a Bachelors degree.

Course Code: ABE-502-8

Awarding Body
Certificate for this course will be awarded by the Association of Business Executives (ABE).

MNQF Level
Level 6 Advanced Diploma (view Approval)

Academic Requirements
Applicants must have completed ONE of the following:

  • ABE Level 4 Diploma
  • BTEC Level 4 HNC in a business related area
  • Any MNQF Level 5 Business related diploma accepted by the ABE  which has 120 credits

Course Structure
Compulsory Subjects:

  • Managing Agile Organisations and People
  • Innovation and Business Performance
  • Effective Financial Management
  • International Business Economics and Markets

Plus Two Optional Subject from below:

  • Integrated Marketing Communications
  • Buyer and Consumer Behaviour
  • Societal and Social Marketing

Students may also wish to choose from the ABE Level 5 Diploma in Business Management, or the ABE Level 5 Diploma in Business Management and Human Resources.

Duration: 1 year (2 semesters)

Credit: 120 credits

Intakes: January and June

Mode of Study: Face to Face (Male’ Campus only)

Course Assessments
All subjects are assessed by time constrained examinations or take home assignments that are set by ABE.