Why should you join the Binary University’s BA (Hons) in Marketing Management?
» Binary University’s BA (Hons) in Business Management is a unique opportunity to prepare yourself for a challenging and rewarding career in Marketing.

» Affordable course fees with monthly installments.
» Flexibility (course is also offered in block mode, which means you do not have classes everyday).
» Easy assessment methods  (40% assignments and 60% exams for most modules; for some modules 100% assignment).

Course Description
The Binary University’s BA (Hons) in Business Management programme aims to produce graduates who have an in-depth understanding of the knowledge, skills and experience required to enter into the challenging and rewarding profession of Marketing.

The main objectives of the course are as follows:

» Equip individuals with knowledge, understanding and skills for success in Marketing management positions in business.
» Enable progression to an postgraduate degree or further professional qualification in Marketing or a related area.
» Support individuals employed or entering employment in the field of marketing.
» Develop the individual’s ability in the marketing field through effective use and combination of the knowledge and skills gained in different parts of the programme.

Awarding Body
Certificate for this course will be awarded by the Binary University of Management Entrepreneurship, Malaysia.

MNQF Level
Level 7 Bachelors Degree (view Approval)

Academic Requirements
Applicant must meet one of the following minimum entry requirements:
» Completed ABE Level 6 Diploma in Business Management and meets the Language Requirements
» Completed ABE Level 6 Diploma in Marketing Management and meets the Language Requirements

Minimum Proficiency in English
Applicants joining a degree programme at MNQF Level 7  must meet one of the following minimum requirements:
» obtained a score of 5.5 or higher at IELTS, or
» obtained a ‘C’ pass or a higher grade in IGCSE English as a Second Language, or
» an equivalent achievement in a similar assessment of competence in English language

Course Structure
Semester One (72 credits)
» Marketing Management
» Intergrated Marketing Communications
» Brand Management
» Enterpreneurship Skills
» Service Marketing 1
» Research Project

Semester Two (72 credits)
» International Marketing
» Operation Management
» e-Marketing
» Leadership
» Franchising
» Strategy Marketing Management

Duration: 1 year (2 semesters)

Intakes: January and June

Course Assessments
All the units are assessed by time-constrained written exam and by coursework. (i.e. assignments, presentation, oral-test, case-studies, etc).

Course Fee and Payment Plan
Payments can be made in installments. Please see Course Fees and Payment Plan for information.

Graduates of the Binary University’s BA (Hons) in Marketing Management  progress directly on to any MBA or Masters degree programmes as shown below.